ACH Payroll Processing & Fedwire Blog

ACH Payroll Processing & Fedwire Blog

  • Social Media: B2B Marketing in a B2C World

    Social Media: B2B Marketing in a B2C World

    Date : Friday, September 30, 2011

    LinkedIn, Twitter and Facebook are great tools for promoting brand awareness, increasing online presence, interacting with current and potential clients and marketing services, but it can be a challenge to market B2B services in a consumer environment. We conducted research for almost two years prior to launching Cachet’s Social Media Marketing campaign. While there has been plenty of advice written on social media marketing for businesses, we found that once again, there was nothing written that was tailored even remotely to companies offering payroll and ACH processing services. ..


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