Event and Conference ROI Calculator

Event and Conference ROI Calculator

Marketing has put together the event ROI calculator. Our goals is to support sales and leadership in terms of determining what we should goal for each event based on these calculations in advance of the event as a discussion point and as a follow up to the goal.Marketing has put together the event ROI calculator. Our goals is to support sales and leadership in terms of determining what we should goal for each event based on these calculations in advance of the event as a discussion point and as a follow up to the goal.
Place the values in blue with our best estimates
Share the number with sales attendees

Ready, set fill-in and deliver an improved event ROI!

Conference Name*
Your Email*
# of company attendees *
Sponsorship Cost*
Registration Cost not covered by sponsorship *
Attendee Cost (housing, travel, etc *
Attendee time cost (event attendance, attendee preparation etc., based on compensation)*
Collateral and event promotion production costs *
Premium costs (give-aways, premiums) *
Other expenses*
Sub-total Event Expenses *
Average deal size *
Typical deal close rate for event attendees met *
# of deals the company needs to close *
# of conference contacts company needs to meet *
# of Company attendees *
# of conferernce attendees company attendee individuals need to meet *
Total Client Connection Ratio *
Total Conference Contacts *

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