Event and Conference ROI Calculator

Event and Conference ROI Calculator

Marketing has pulled this event ROI calculator together to help you determine the potential ROI for participating in an upcoming event to help with its cost justification. Please answer as best you can.

"Current Client Contact Ratio" between the two sets of calculations - between "Sub-total Event Expenses" and "Average deal size"

Conference Name*
Your Email*
# of company attendees *
Sponsorship Cost*
Registration Cost not covered by sponsorship *
Attendee Cost (housing, travel, etc *
Attendee time cost (event attendance, attendee preparation etc., based on compensation)*
Collateral and event promotion production costs *
Premium costs (give-aways, premiums) *
Other expenses*
Sub-total Event Expenses *
Average deal size *
Typical deal close rate for event attendees met *
# of deals the company needs to close *
# of New Contacts Company Needs to Meet (not including existing clients) *
# of Company attendees *
# of Event Attendees Each Company Attendee Needs to Meet *
Total Client Connection Ratio *
Total Conference Contacts *

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